We spend over €2m every year on a highly targeted marketing programme, to generate leads for your property portfolio: Our own websites, both national and international portals, social media channels, online/traditional advertising, PR, real estate exhibitions, the Leggett Magazines, market commentaries and much more.
Four bilingual websites, with six million visitors a year: one in English, one in French, one dedicated to ski property, one dedicated to prestige property.
65% of our enquiries are generated through these sites. They are unique to Leggett and means that we do not rely on “shared” enquiries generated through a third party. A position that makes us the envy of our competitors across France.
Targeted direct mail campaigns: 125,000 property alerts sent out each month, newsletters in French, English and Dutch sent to our database of 50,000 qualified buyers.
50 million views via our social channels : the leading real estate YouTube channel, Facebook, Instagram, LinkedIn.
Our sites are visited by over 100,000 potential buyers every week. Benefitting from over 20 years of SEO, we have invested heavily in ensuring we generate unique enquiries. Our online marketing leads clients to our portfolio of listings, and this traffic means that we are much less reliant upon the portals than our competitors.
Our English language site has been generating leads for over 25 years, while our French language site has been going for 15 years.
They are recognised as market leaders. Meanwhile, our bilingual ski and prestige sites generate highly targeted leads,
with excellent conversion rates.
To complement our four websites, we are constantly honing our targeted portal feeds. They cover all property sectors. In France they include the FNAIM, SeLoger, ParuVendu, Le Bon Coin, LuxResidence and Belles Demeures. Overseas they include Rightmove (UK), Zillow (USA), Moulin (NL) and Immoscout 24 (DE).
Our internal system, Hestia, is bilingual and already uses AI. It automatically sends feeds through to our websites and portals, matches clients to properties, manages your leads, manages your mandate/sale contracts, allows for electronic signatures on contracts.
Thanks to this bespoke technology, fully built in-house, we are heading into the AI revolution with confidence: virtual home staging, photo editing, AI targeting is all integrated. You can access drone videos and professional photos via the Leggett Hub.
You get all of this “corporate” marketing for free, no monthly fees here. We are also aware that “personal branding” is important to our agent’s success. We are a people business. So, our head office team will help with the design of your personal and local team marketing: sale boards with photos and QR codes, recruitment flyers, car magnets, property brochures, local advertising.
A strong local presence sits alongside national and international events. From real estate exhibitions to media coverage on TV, radio and magazines/newspapers.
From local events in your hometown to major salons in the UK, France and northern Europe we are constantly promoting our listings to potential buyers.
You will find that we usually have the biggest stand, in the best position at the UK property exhibitions. Similarly, at the iconic Circuit des Remparts
in Angoulême, we are one of the headline sponsors. You will regularly see us on TV programmes such as A Place in the Sun, and their counterparts in France,
Holland and Belgium. Similarly, we are regularly featured in the press, including the Financial Times, Sunday Times, Daily Telegraph and US publications.
We understand that clients want to read about a mixture of lifestyle and property. This is why we have an unrivalled suite of bilingual publications. The award-winning Leggett Magazine has been published twice a year for 15 years now. Recently, it was joined by Collection Prestige, a magazine aimed at the luxury end of the market.
We know that buyers will also have questions about “harder” topics. These include the state of the market, taxation in France, visa requirements, information about healthcare. These are covered in our newsletters and on our websites. Finally, our market commentaries are published to inform clients about specific sectors (waterside property, renovations, equestrian etc) and areas (Alps, Paris, PACA and other regions).
If you live in the UK or USA, you will probably have seen Joanna Leggett on your screens or in your newspapers. There is an insatiable appetite for programmes about French property (particularly chateaux) and, as the public face of the leading international estate agency in France, Joanna has become a regular contributor. These programmes are syndicated around the world, so don’t be surprised to see us in Dubai, Sydney or Cape Town either. Look out for Joanna on our YouTube channel too.
Maximum visibility for your listings
Millions invested every year to generate leads: French and international property portals, SEO, SEA, social media, press, exhibitions, and magazines.
4 bilingual websites – 6 million views (France, International, Prestige, Ski) generating 65% of our enquiries.
Targeted email campaigns: segmented newsletters +125,000 property alerts per month.
Social media: 50 million impressions, France's first real estate YouTube channel.
The power of our 4 websites to attract buyers
With 4 bilingual websites (France, International, Prestige, Ski) visited by 100,000 potential buyers every week, Leggett has a unique digital presence.
For more than 20 years, we have invested heavily in technology and marketing (SEO, SEA, display advertising, social media, webinars...), making us less dependent on property portals. In addition, we promote your listings strategically on France's leading property portals (FNAIM, Bien'ici, SeLoger, Leboncoin, Belles Demeures...) and internationally (Zillow, Rightmove, Moulin, Immoscout24...).
A multi-channel strategy that maximises the visibility of every property and generates a continuous flow of qualified buyers.
Premium technology & marketing for everyone
With Hestia, our multilingual CRM already integrating AI (automatic matching, lead and listing management, distribution, electronic signatures...), every agent benefits from personalised marketing and premium tools.
Our technological independence allows us to quickly integrate the latest innovations: virtual home staging, photo enhancement, AI-assisted content creation, as well as drone video and professional photography packages through the Leggett Hub.
In addition to the national marketing managed by head office, we create bespoke marketing materials for you: bus advertising, personalised signs, prospecting flyers, vehicle wraps, or dedicated property brochures. A complete technology ecosystem designed to boost your visibility and performance.
A premium brand experiencing strong growth
Present on every front—from local exhibitions and national events to international shows—Leggett enjoys strong visibility, reinforced by regular press and TV coverage (regional newspapers, French Entrée, Property TV, The Times...).
Every year, we attend major exhibitions in France, Belgium, the Netherlands and the United Kingdom, including A Place in the Sun, the leading overseas property TV show.
For over 15 years, we have produced a rich bilingual editorial library (market analysis, lifestyle content, legal guides) and remain the only general real estate brand to publish a bilingual print magazine, with two annual editions and two Prestige issues.
Recognised for our expertise with international buyers, second homes and the premium market, the brand benefits from extensive media coverage, strengthening the credibility and appeal of your listings.
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